// About David
David Cartolano
AI Business Strategist
My path into AI didn't start in a computer science lab. It started with failing out of a doctor of physical therapy program, joining a mastermind three days later, and taking a 22-hour train ride to live on my twin brother's couch.
Email marketing became my unexpected breakthrough. I built a multi-5-figure campaign from a $197 product — and that unlocked a decade-long obsession with behavioral psychology, data-driven marketing, and finding hidden revenue in customer lists.
As AI tools matured, I started integrating them into everything I did. What began as curiosity became a calling. Today I work full-time as an AI Business Strategist, helping organizations build the strategy, culture, and capabilities they need to compete in an AI-native world.
// Expertise
Where I Add Value
AI Strategy & Roadmapping
Building AI adoption roadmaps that connect technology capabilities to measurable business outcomes.
Enterprise AI Adoption
Guiding organizations through the people, process, and technology changes required for AI at scale.
AI Tool Evaluation
Cutting through vendor hype to identify AI solutions that deliver real ROI for specific use cases.
AI Communication
Translating complex AI concepts for executive and board-level audiences without losing the nuance.
// Experience
The Path Here
AI Business Strategist
Full-Time Role
2026 — Present
- ›Leading AI strategy and adoption initiatives for a forward-thinking organization
- ›Building frameworks for evaluating and deploying AI across business functions
- ›Bridging the gap between technical AI capabilities and executive decision-making
Digital Marketing & AI Integrator
Independent Consultant
2018 — 2026
- ›Built multi-5-figure email marketing campaigns for clients across multiple industries
- ›Led AI integration projects — automating content production, customer segmentation, and lifecycle marketing
- ›Consulted on GTM strategy, customer list monetization, and revenue recovery
Email Marketing Specialist
Early Career
2015 — 2018
- ›Discovered email marketing after an unexpected career pivot
- ›Generated significant ROI from first campaign — a multi-5-figure result from a $197 product
- ›Built core expertise in copywriting, behavioral triggers, and audience segmentation
“The organizations that will win with AI aren't the ones with the biggest budgets. They're the ones that learn fastest.”
— David Cartolano