# GiGi's Self Storage Bought Three Greenfield, Massachusetts, Sites and Now Runs 860 Units in the City > Tony Gleason, Jenna Gleason, and Jackie Janulewicz negotiated three independent deals in Greenfield, hired a daily on-site manager, and kept a 1855 factory building with Rugg Manufacturing history at Newton Street. The brand counts about 2,100 units across 10 sites today with aggressive 2026 growth plans. - URL: https://www.yourcaio.co/news/gigis-self-storage-greenfield-three-facility-expansion-october-2026 - Published: 2026-10-12 - Author: David Cartolano (https://www.yourcaio.co/about) - Category: Acquisitions - Tags: GiGi's Self Storage, Greenfield Massachusetts, Franklin County, Regional Operator, Cluster Acquisitions - Source: [Greenfield Recorder](https://recorder.com/2026/10/08/gigis-self-storage-greenfield-expansion/) ## Key Takeaways - GiGi's Self Storage acquired three Greenfield, Massachusetts, facilities in separate negotiations: former Premier Self Storage at 105 Newton St., plus All Purpose Storage at 303 Wisdom Way and 78 Woodard Road, per the Greenfield Recorder on October 8, 2026. - The purchases lift GiGi's to five Franklin County properties and 860 storage units in Greenfield alone, alongside an existing site at 289 Wells St. and a Sunderland location, the Recorder reported. - Co-owner Jackie Janulewicz told the Recorder the brand operates about 2,100 units across 10 facilities and expects to be close to 20 locations by the end of 2026. - Premier Self Storage seller Jim Boyle had opened 105 Newton St. roughly two years before the sale; the main building dates to 1855 as the Munson Baby Carriage Factory and later housed Rugg Manufacturing until a 2013 ownership change, per the Recorder. - Las Vegas-based sellers of the Wisdom Way and Woodard Road sites invested about $250,000 in paint, fencing, and capital improvements before closing, allowing GiGi's to staff Greenfield daily rather than run remote call coverage. GiGi's Self Storage closed **three separate acquisitions** in **Greenfield, Massachusetts**, bringing its in-city count to **four sites** and **860 units**, the **Greenfield Recorder** reported **October 8, 2026**. Co-owner **Jackie Janulewicz** said the **10-facility** brand now holds about **2,100 units** nationwide and could reach **20 locations** by **year-end 2026**. The deals are a textbook regional cluster play: negotiate independently, hire daily staff, and scale operations without waiting for a broker-packaged portfolio. --- ## What Did GiGi's Buy on Newton Street, Wisdom Way, and Woodard Road? The Recorder named three addresses and two seller types. | Property | Address | Seller context (Recorder, Oct. 8, 2026) | |----------|---------|----------------------------------------| | Former Premier Self Storage | 105 Newton St. | Jim Boyle, operator who opened ~2 years earlier | | All Purpose Storage | 303 Wisdom Way | Las Vegas-based ownership group | | All Purpose Storage | 78 Woodard Road | Same Las Vegas-based group | GiGi's already owned **289 Wells St.** in Greenfield and a **Sunderland** facility. The three buys lift Franklin County exposure to **five properties**. Tony Gleason told the Recorder the ownership groups were separate and that GiGi's had each deal under agreement on its own timeline. That matters for pricing: no blended portfolio discount, but also no forced take-it-all package. The **105 Newton St.** site carries unusual history. The main building dates to **1855** as the Munson Baby Carriage Factory. **Rugg Manufacturing** made wooden hay rakes there for more than a century until **2013**. Boyle's Premier Self Storage was a recent adaptive reuse on industrial bones. --- ## Why Would a Family Operator Buy Three Sites in One City? **Scale without a REIT balance sheet.** Janulewicz said GiGi's hired a manager to oversee all four Greenfield locations, with Newton Street as the home base. Daily on-site coverage beats routing calls to a distant call center when you are competing with national brands on service. **Capital improvements already spent.** The Las Vegas-based sellers put roughly **$250,000** into painting, fencing, and other upgrades on Wisdom Way and Woodard Road before closing, per the Recorder. GiGi's inherits cosmetic work rather than funding it from day one. **Growth velocity.** Ten facilities today, **~20** targeted by December. That pace fits the mid-2026 transaction market where [Marcus & Millichap still shows rising deal volume](https://www.yourcaio.co/news/marcus-millichap-us-self-storage-outlook-vacancy-development-slows-september-2026) even as advertised rents fall nationally. Jenna Gleason emphasized staying **family-owned** and **local** despite expansion. In a sector dominated by REIT dispositions and pension capital, that positioning is marketing and operations at once. --- ## How Does This Cluster Compare With Other October 2026 Trades? October 2026 New England storage headlines skew institutional or single-asset: - **[Connolly Brothers delivered CubeSmart's Canton, Massachusetts, project](https://www.yourcaio.co/news/connolly-brothers-cubesmart-canton-massachusetts-delivery-october-2026)** as developer, not as a regional acquirer stacking mom-and-pop doors. - **[The Lock Up paid $13.2 million in cash](https://www.yourcaio.co/news/lock-up-roseville-extra-space-13-2-million-minnesota-october-2026)** for one **86,050-square-foot** Extra Space recycle in Minnesota. GiGi's did not publish a price. The story is unit count and geographic concentration: **860 units in one city** versus one suburban institutional box. For underwriting, compare Greenfield street rates against [Yardi Matrix's 1.9% national advertised rent decline through August 2026](https://www.yourcaio.co/news/yardi-matrix-september-2026-advertised-rates-1-9-percent-august-2026). Western Massachusetts is not Phoenix; cluster operators bet on service and familiarity when rate growth is soft. --- ## What Should Sellers and Brokers Learn From GiGi's Deal Structure? **Independent negotiations can still read as one platform.** Three sellers, one buyer brand, unified staffing. Brokers marketing multi-site portfolios should expect regional operators to cherry-pick if assets are not truly interdependent. **Historic buildings are not automatic discounts.** Newton Street's factory pedigree is a local story GiGi's can tell tenants. Adaptive reuse without climate-controlled Class A specs still trades if parking, access, and manager presence work. **Second-tier money is active.** While [Heitman and Andover launch 106-property joint ventures](https://www.yourcaio.co/news/andover-properties-heitman-106-property-joint-venture-october-2026), family groups are still buying in cities institutional capital ignores. --- ## The Numbers Worth Writing Down - **3** Greenfield acquisitions in separate negotiations - **860** storage units in Greenfield after the buys - **5** Franklin County properties including Sunderland - **~2,100** units across the GiGi's brand today - **10** facilities operating; **~20** targeted by year-end **2026** - **$250,000** seller-funded capex on Wisdom Way and Woodard Road - **1855** construction date on the Newton Street main building --- ## Clusters Beat One-Offs in Soft Rate Markets National data still shows advertised rents down **1.9%** year over year. GiGi's response is not to wait for a recovery print. It is to own **860 doors in one city**, staff them daily, and keep buying before year-end. That is how mid-market consolidation actually happens: not always in a headline price per foot, but in unit count on the ground. --- ## Sources - [GiGi's Self Storage expands in Greenfield](https://recorder.com/2026/10/08/gigis-self-storage-greenfield-expansion/), Greenfield Recorder, October 8, 2026 ## Frequently Asked Questions ### How many self-storage facilities did GiGi's buy in Greenfield in October 2026? GiGi's Self Storage bought three Greenfield sites in 2026: 105 Newton St. (former Premier Self Storage), 303 Wisdom Way, and 78 Woodard Road (former All Purpose Storage), per the Greenfield Recorder's October 8, 2026 report. Combined with 289 Wells St., GiGi's now runs four Greenfield addresses plus a Sunderland property in Franklin County. ### Who owns GiGi's Self Storage? Tony Gleason and Jenna Gleason own GiGi's with Jenna's sister Jackie Janulewicz, the Greenfield Recorder reported. The family operator emphasizes staying local to communities it serves. The brand name comes from Jenna's family nickname, suggested by Janulewicz's twin daughters before the first Easthampton location opened. ### How large is GiGi's Self Storage after the Greenfield expansion? Janulewicz told the Recorder GiGi's operates about 2,100 units across 10 facilities and could approach 20 sites by year-end 2026. Greenfield alone accounts for 860 units after the three acquisitions. The operator hired a manager to cover all four in-city locations from the Newton Street home base. ### What is historic about 105 Newton Street in Greenfield? The Greenfield Recorder traced the Newton Street main structure to 1855 as the Munson Baby Carriage Factory. Amos Rugg's hay-rake business moved there after an 1889 Montague fire, operating as Rugg Manufacturing for 124 years until a 2013 sale. Jim Boyle opened Premier Self Storage on the site about two years before selling to GiGi's. ### How does GiGi's Greenfield cluster compare with other October 2026 regional buys? GiGi's paid for density in one Massachusetts city rather than a single institutional box. The strategy mirrors [The Lock Up's sixth Minnesota acquisition](https://www.yourcaio.co/news/lock-up-roseville-extra-space-13-2-million-minnesota-october-2026) at $153 per foot on one REIT-recycled asset, but GiGi's bought three sellers and 860 local units without publishing a portfolio price. --- Cite as: David Cartolano, "GiGi's Self Storage Bought Three Greenfield, Massachusetts, Sites and Now Runs 860 Units in the City," YourCAIO.co, 2026-10-12, https://www.yourcaio.co/news/gigis-self-storage-greenfield-three-facility-expansion-october-2026